Pricing rules are the set of rules that govern the price shown for products listed on your store. These rules allow you to establish the margin you want to earn on each sale, and are driven by the “Multiplied Markup” or “Added Markup”.

A **Multiplied Markup** multiplies the original item price by the number you choose as the multiplier. For example, a product which costs $10 with a multiplied markup of 3 would result in a price of $30.

An **Added Markup** adds a fixed dollar amount to the original item price. For example, a product which costs $5 with an added markup of $3 would result in a price of $8.